Farnaz is a patent attorney and IP strategy and commercialisation lead at Vodafone Group, UK and a lecturer in IP management at the IP Business Academy. Farnaz’s background is in engineering science and she worked in academia prior to joining the patent profession. She enjoys connecting the dots between ideas and business through the narrative of IP strategy and communicate this narrative to ensure that intellectual property assets are protected. She has published a number of articles on IP communication and chairs the soft skills committee at the Chartered Institute of Patent Attorneys.