Kurt Brasch is the director of patent transactions at Uber. Mr. Brasch focuses on reducing patent risk for Uber by leading inbound licensing negotiations, closing all patent transactions and managing cooperative community engagement. He has closed over 100 patent licensing and acquisition deals in his career. He is known for his innovative IP programs, having co-founded the Allied Transportation Association in 2021 In 2017, he launched and managed Uber’s UP3 Patent Purchase Programme. Before joining Uber in October 2016, Kurt led strategic initiatives and patent divestitures for Google’s patent transactions team in addition to heading up multiple patent licence negotiations. He was named as one of the Top 10 IP Personalities of 2015 by IAM for his work creating and driving Google’s Patent Purchase Promotion and the Patent Starter Programme. Before Google, Mr Brasch had a 22-year career at Motorola in patent management/licensing and product management. He holds a bachelor’s degree in finance from Arizona State University and an MBA from Northern Illinois University.