Preben Kjær Kristensen is director of IP at Bang & Olufsen asHe has an engineering degree from Denmark’s Technical University supplemented with an executive MBA from Copenhagen Business School. He is currently working at Bang & Olufsen is in the luxury audio and video equipment business and sells both through partners (multi-brand or mono-brand), own shops and online. Bang & Olufsen uses all IP rights, including design rights, to protect its innovation. Mr Kristensen has more than 20 years of IPR experience from among others Nokia in different positions and the Technical University of Denmark with tech transfer and business development having lastly worked at Ørsted Wind Power. Mr Kristensen is the former chairman of the board for the Danish Industry’s Patent and Trademark Executives and acts as a technical judge at the Danish Maritime and Trade Court in patent and trade secret litigation cases.