Eunice Wu is an equity partner at Merits & Tree Law Offices, where she leads cross-border IP enforcement for international companies with China-related IP matters. Ms Wu advises multinational corporations and fast-growing technology businesses on China-side IP enforcement, trade secret disputes, licensing and SEP-related strategy, and complex cross-border disputes involving technology, life sciences and brand owners. She is particularly known for matters in which evidence strategy, local execution, commercial judgement and coordination between headquarters and China teams all matter. Ms Wu has been ranked in multiple international IP directories, invited to share China IP insights at briefings hosted by international law firms and interviewed by leading financial and business media on high-profile IP issues. Ms Wu regularly speaks and writes on China IP developments, and publishes the LinkedIn newsletter China IP Insider Briefing for global IP and legal teams.